Smackdown! Cold Foil vs. Metallic Ink

AddBrilliance

Benchmark test garners surprising results

It’s an offset print smackdown! We recently ran a 5-part press test to benchmark +AddBrilliance cold foil against another in-line press room application; gold ink. To enhance the test we peppered in a few additional effects to bring some relevance to the printed piece. The following press room effects were applied across five separate tests:

  • +AddBrilliance cold foil + UV 4-color process
  • Gold Ink + UV 4-color process
  • Spot gloss UV coatings
  • Strike-thru coating/varnish effects
  • Soft touch coatings
  • Soft touch lamination w/ spot gloss UV coating
  • Multi-level embossing

By applying a combination of press effects in varied configurations, we get a pretty good idea as to the expected outcome on a typical press run. Although our test artwork was a book cover, this test applies to any printed project where reflective qualities are desired. +AddBrilliance can be applied to a variety of projects including packaging, POP and direct mail.

Press work with gold ink

Press work with gold ink

Press work with +AddBrilliance cold foil

Press work with +AddBrilliance cold foil

Do you want to see first-hand how these two press technologies compare? Click the button below to go to our sign-up form. Or, feel free to contact your sales representative to set up an appointment.

Happy printing!